We don’t often consider package design as a difficult creative job. I mean, how difficult would it be to design a bag of chips? Well you might be surprised to learn that it does take quite a bit of effort! Blending colors, icons, illustrations, and text on the bag to draw people’s attention is the job of a package designer. Beyond design, you also have a wide array of choices in packaging materials, such as folding carton boxes, plastic, fabric, and more.
And package design can include way more than just potato chips. This gallery is a tribute to newer package ideas and branding concepts. Squeezing a brand logo onto the packaging is only one aspect to this craft. Take a look over some of these examples and let us know your favorites.
Author: Jake Rocheleau
Jake is a creative designer, illustrator, and web developer. He frequently writes articles involving new-age design concepts and freelance management skills. You can find him in Google or follow his tweets @jakerocheleau