There are some truly stunning websites out there. But just because something looks pretty, doesn’t mean it will be functional and drive your target customers to action.
The easiest way to observe bad user interfaces is by keeping your eyes open. Every time you order something online, every time you visit a new website, every time you fill in a form, purchase a product or publish a post, think about how you’re being asked to perform that task. Where are the buttons […]
When it comes down to it, you need to find out if your design works for the end user. That’s what usability testing is all about. As a designer, you live in a small bubble, intimately familiar with the design, fluent enough to navigate complex menus with ease. But will the user attain the same […]
You know it, we know it, and everybody knows it: looks matter, even when it comes to a website. Change a color, move a button or add a picture and it might be exactly the move you needed to start making sales.
As a web designer, it’s easy to jump right in to the visual part of web design. We start messing with templates and wireframing pages right away, excited to start a new project. But that’s really the last step of the process. First, we need to think about how our users will progress through the […]
According to the Interactive Advertising Bureau, 26 percent of desktop users employ ad blocking extensions while using the Internet. 15 percent of mobile users employ similar content blockers, with the largest segment of both groups being men between the ages of 18 to 24. While this might be higher among your own peer group of […]
If you don’t know what the “hamburger menu” is, it’s a mobile app design icon used to indicate the presence of a hidden menu. The familiar icon includes three horizontal lines of equal length stacked on top of each other, representing an abstracted, flattened hamburger in its most basic elements. Its cutesy name has stuck […]
Notifications are a crucial part of any app. Not only are they a key part of keeping users engaged with your application: many apps require notifications for their basic functionality. You won’t have much of an email app, for example, if you don’t have notifications. But the line between good notifications and bad notifications is […]
Collecting email addresses from users is an important function of most websites. Collecting email addresses is a great way to stay in touch with that audience, and it often falls to developers to design a decent system for collecting email addresses.
Designing effective navigation menus should be a core competency of any decent web designer. A good navigation menu will be short, well-organized, sufficiently descriptive and effective at corralling user intent. There no secret recipe involved: it comes down to empathy for the user and understanding of their intentions.