The line between written content and visual content has become blurred in recent years. Copywriting and design are merging and the best brands are treating their blog posts and sales pages as powerful tools for branding. But the longer you make your content, the more challenging it is to do it well.
In a perfect world, content would be judged solely on the information it provides. The strength of a piece would depend exclusively on its subject matter, and how that subject is articulated through words and images. But in the online world, great information isn’t enough—you also need to present that information efficiently, and in an […]