User engagement – over the years, this one particular term has become increasingly important in the internet industry. It has emerged as a key indicator of marketing performance for all online businesses, and hundreds of metrics (i.e. bounce rate, retention rate, screen time etc.) have been devised to measure it.
Marketers need to get a grasp on their overall budget. No matter how good your budgeting skills are, there are always surprising costs that pop up, especially when it comes to website maintenance. Security attacks, new features, a company rebranding—you name it. Your website needs continuous updates to ensure that it is aligned with your […]
With over four million people in the US currently working in jobs that require some level of software development, there’s a lot of competition out there. Fortunately, there’s also a wealth of job opportunities at all levels of skill and experience. Whether you are just starting out and looking for an entry-level position, or you […]
Cloud computing services are becoming more popular, as more freelance web developers can take advantage of them for productivity, security, and communication. However, before you choose a cloud services provider, there are some important considerations to bear in mind.
As a web designer, you know how to make a website look great. You can take in all of the client’s requests and develop a website that is both eye-catching and easy to use. However, you may not have a lot of experience building entire websites on your own.
Have you ever been to a site, and you keep admiring all the contents? It can be a photo, a beautiful video, or even your favorite colors. Whatever keeps you glued on the website is known as user experience. When interacting with such sites, you can search for IT companies near me to get how […]
The user experience on a website matters the most; the content on it being of parallel value. A website’s user experience is all about making the navigation and the buyer’s journey of a prospective customer/visitor as smooth as possible and providing them with everything that they need to complete an action or a transaction, given […]
There’s a careful balance to be struck when adding customization options to your user interface. You need to provide a real degree of control, or dictate your design completely. Here are some things to consider when applying customization options to your user interface. Theme Options If you’re providing the option for your user interface to […]
Psychological research has yielded a ton of fascinating precepts that can help us create better websites. By utilizing these psychology hacks, we can improve our websites’ effectiveness, increasing revenue and driving more traffic. Beneficial Defaults In the United States, we have a problem with organ donations: very few people participate. This means that life-saving operations […]
Microcopy is a fundamental part of your site’s UX. Let’s check out some microcopy tips for a better user experience. What is microcopy? Microcopy is made up of the tiny snippets of text scattered around your website. It can include things like button texts, form labels, interaction prompts, tool tips and even error messages. As […]