There are some truly stunning websites out there. But just because something looks pretty, doesn’t mean it will be functional and drive your target customers to action.
When it comes down to it, you need to find out if your design works for the end user. That’s what usability testing is all about. As a designer, you live in a small bubble, intimately familiar with the design, fluent enough to navigate complex menus with ease. But will the user attain the same […]
As a web designer, it’s easy to jump right in to the visual part of web design. We start messing with templates and wireframing pages right away, excited to start a new project. But that’s really the last step of the process. First, we need to think about how our users will progress through the […]
Designing effective navigation menus should be a core competency of any decent web designer. A good navigation menu will be short, well-organized, sufficiently descriptive and effective at corralling user intent. There no secret recipe involved: it comes down to empathy for the user and understanding of their intentions.
Designers draw ideas for website design and best user experience (UX) from everywhere – not just the digital sphere. If it annoys in real life, it can hinder user experience online. If it uplifts emotions or forms connections in the outside world, chances are it can be used for inspiration in designing online experiences as […]
Psychological research has yielded a ton of fascinating precepts that can help us create better websites. By utilizing these psychology hacks, we can improve our websites’ effectiveness, increasing revenue and driving more traffic. Beneficial Defaults In the United States, we have a problem with organ donations: very few people participate. This means that life-saving operations […]
People often underestimate the power of their website, but great user design drives conversions. When we think of a user experience, a few things jump to mind: headlines, layout, font, color. Symmetry and visual cueing play a large role in how a user takes in content and even how they make decisions. This is the […]
Microcopy is a fundamental part of your site’s UX. Let’s check out some microcopy tips for a better user experience. What is microcopy? Microcopy is made up of the tiny snippets of text scattered around your website. It can include things like button texts, form labels, interaction prompts, tool tips and even error messages. As […]
An old study from Nielsen states that web visitors spend 80.3% of their time above the fold – the top area of your site that’s immediately viewable upon loading. Furthermore, Google found out that ads above the fold had 68% viewability, as opposed to ads below the fold with only 40%. Naturally, a lot of […]
Search Engine Optimization has come a long way from merely bombarding your pages with content using a keyword over and over again. For your site to rank, you need to provide a great user experience to your visitors. Your efforts to do so will be rewarded with high rankings. However, according to NNGroup, there are […]